With the rapid development of 5G technology, the telecommunications industry faces significant opportunities and challenges. Key factors such as user expectations, quality perception, value perception, and user satisfaction influence the competitiveness and market share of telecom companies. This paper, based on user behavior theory, examines the relationships between these factors and their impact on user loyalty. The findings provide theoretical and practical guidance for telecom marketing strategies in the 5G era, helping companies understand user needs, improve service quality, and enhance loyalty, ultimately promoting long-term growth.
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